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Utforska miljontals ljud- och e-böcker och upptäck stories i alla format. Med ett abonnemang får du 20% rabatt på fysiska böcker!
The subject of design thinking is the rage at business schools, throughout corporations, and increasingly in the popular pressdue in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business.
The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.
Change by Design explains design thinking, the collaborative process by which the designers sensibilities and methods are employed to match peoples needs, not only with what is technically feasible, but what is viable to the bottom line. Design thinking converts need into demand. Its a human-centered approach to problem solving that helps people and organizations become more innovative and more creative.
Introduced a decade ago, the concept of design thinking remains popular at business schools, throughout corporations, and increasingly in the popular pressdue in large part to work of IDEO, the undisputed world leading strategy, innovation, and design firm headed by Tim Brown. As he makes clear in this visionary guidenow updated with addition material, including new case studies, and a new introductiondesign thinking is not just applicable to so-called creative industries or people who work in the design field. Its a methodology that has been used by organizations such as Kaiser Permanente, to increase the quality of patient care by re-examining the ways that their nurses manage shift change, or Kraft, to rethink supply chain management.
Change by Design is not a book by designers for designers; it is a book for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
249 kr
I lager, skickas inom 4 till 5 vardagar
Clayton M. Christensen, Harvard Business Review, Indra Nooyi, Tim Brown, Vijay Govindarajan
Tim Brown
Tim Brown
Carolyn Dewar
Karissa Thacker
Scott Jeffrey Miller, Todd Davis
Richard Olivier
Richard Strozzi-Heckler
A.G. Lafley, Roger L. Martin
Renée A. Mauborgne, W. Chan Kim
David Dinwoodie, Katherine M. Beatty, Richard L. Hughes
Amy C Edmondson, Daniel Kahneman, Harvard Business Review, Linda A. Hill, Martin Reeves
Anton Zandhuis, Paul Snijders, Thomas Wuttke
Gleb Tsipursky, Harvard Business Review, Kim Scott, Lia Garvin, Martin G. Moore
Marianne Lewis, Wendy Smith
Project Management Institute
Claus Grand Bang
Association for Coaching
Lesley Roberts
Drew Dudley
John E. Doerr, Mike Schultz
Dan Roam
Sarah Easter Collins
Frida Skybäck
Liz Moore
Colleen Hoover
Kristin Fägerskjöld
Armando Lucas Correa
Sharon Bolton
Ruth Lillegraven
Santa Montefiore
Kelly Rimmer
Martha Hall Kelly
Svenja O'Donnell
Nathan Harris
Holly Jackson
Louise Boije af Gennäs
Tina Norin
Kristin Fägerskjöld
Pernilla Lindroos
Anna Lönnqvist
Jessie Burton
Malin Nordström
Marc Levy
Emma Donoghue
Snezana Lindskog, Andie Lindskog
Tony Samuelsson
Andrev Walden
Tina Harnesk
Kathrine Nedrejord
Anthony Doerr
Marieke Lucas Rijneveld
Lauren Groff
Claire Messud
Claire Lynch
Sebastian Barry
Ray Celestin
Simon Stranger
Alice Munro
Linda Boström Knausgård
Marit Kapla
Ulf Stark
Sarah Easter Collins
Liz Moore
Ursula Scavenius
Colleen Hoover
Michel Jean
