Name: Copy Copy Copy – How to do Smarter Marketing by Using Other People′s Ideas
SKU: 176752
Price: 279 SEK
Availability: InStock
Author: Mark Earls
ISBN: 9781118964965

Dina villkor

20% rabatt med Storytel
Du handlar alltid fysiska böcker till specialpriser om du har eller startar ett abonnemang.
Frakt från 0 kr
Snabb leverans med CityMail, Early Bird, Instabox, Budbee, PostNord eller DSV. Du ser alla fraktalternativ och priser i kassan.
Fria returer
Lämna tillbaka din bok kostnadsfritt med 14 dagars ångerrätt.

Om boken

Copy Copy Copy – How to do Smarter Marketing by Using Other People′s Ideas – Mark Earls | Storytel Books

Om boken

THE #1 HACK FOR SMARTER MARKETINGWe all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways. But rather than this endless search for a brilliant and novel solution, why don't you just copy something that’s worked before? Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around copying, and shows that it can help us to rethink how we go about solving problems. By understanding what other people are doing and the choices they make, we can develop strategies to solve the challenges that we face inside and outside the organization. Based on extensive research and proven examples, Copy, Copy, Copy provides over 50 strategies that you can use right away to copy, borrow or steal as the basis for better ideas – faster. If it’s good enough for Elvis, Newton, Shakespeare, The British Olympic Cycling Team and Great Ormond Street Hospital, isn’t it good enough for you? ‘This delightful book argues convincingly that transferring ideas usually produces greater value than cooking them up from scratch. And then shows you how.’ — Rory Sutherland, Vice Chairman, Ogilvy London and the Spectator Magazine’s Wikiman ‘Yet another entertaining handbook from the acclaimed Herdmeister for anyone involved in marketing, behavioural change and understanding why we all make the choices we make. Earls convincingly disrupts convention about what is innovation – though "praxis". This is jammed with great case studies and 52 actionable strategies.’ — Stephen Maher, Chairman, The Marketing Society and CEO, MBA ‘Yet again this leading British business thinker has got us to see the world we inhabit today in fresh and mind-altering ways. A book which marries theory and practice better than the vast majority out there. Most of all his message of copying one’s way to greatness is entertaining, counter-intuitive and fun.’ — David Abraham, CEO Channel 4 PLC

Om boken

Om boken

Om boken

Om boken

Om boken

Copy Copy Copy – How to do Smarter Marketing by Using Other People′s Ideas

Om boken

Om boken

Copy Copy Copy – How to do Smarter Marketing by Using Other People′s Ideas

Om boken

Prova Storytel och få rabatt på fysiska böcker

Om boken

Medverkande

Andra som läste detta läste också

Romaner alla pratar om

Prisade och mest lästa

Specifikation

Om boken

Specifikation

Om boken

Specifikation

Om boken

Specifikation

Om boken

Specifikation

Om boken

Specifikation

Om boken

Specifikation

Om boken

Specifikation

Om boken

Prova Storytel och få rabatt på fysiska böcker

Specifikation

Om boken

Medverkande