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20% rabatt med Storytel
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319 kr
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20% rabatt med Storytel
Du handlar alltid fysiska böcker till specialpriser om du har eller startar ett abonnemang.
Frakt från 0 kr
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Lämna tillbaka din bok kostnadsfritt med 14 dagars ångerrätt.
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Utforska miljontals ljud- och e-böcker och upptäck stories i alla format. Med ett abonnemang får du 20% rabatt på fysiska böcker!
This book captures so many tools that can be used to design well in community. I can't wait to teach with it by my side.
- Dr Susie Wise, author of Design for Belonging: How to Build Inclusion and Collaboration in Your Communities
One of the biggest challenges facing designers across all fields is not simply in the design of the product or service itself, but rather how to arrive at a design solution that resonates with a target audience, that will have a higher than likely chance at market adoption, and that will avoid negatively impacting society or the environment. What are the skills that can be employed by a student or young professional creative early on that enable them to identify the issues at work and address them? By understanding design from human-centered perspectives - both from the customer's and the producer's point of view - innovative, resonant designs are possible.
Design Empathy and Contextual Awareness demystifies the "fuzzy" front end of the design process, where research methods mix with business trends and marketing. The accessible, authoritative text presents design as neither merely a "trade" skill nor an exercise in personal creative vision, but rather the application of multiple mindsets and practices, built around a process of alternating points of view (or "frames"). As well as covering theory and process, this visually engaging book also provides real-life business examples and applicable templates to help designers hone their empathy and contextual awareness in order to more directly and efficiently achieve successful design outcomes.
Chapters cover:
Laying a foundation: design as a whole-brain activity
Design behaviors: design as a whole-life activity
Empathy: cognitive and emotional empathy, and compassionate concern
Contextual awareness: cultivating your designer's sixth sense
399 kr
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Ordinarie pris 399 kr-20%
I lager, skickas inom 5 till 6 vardagar
Rolf Fehlbaum, Fifo Stricker
Douglas Davis
Sofie Beier
Ellen Sampson
Adam Wachter
Benoy K. Behl
Michael Freeman
Tyler Watamanuk
Albert Serra
Shawn Levy
Kenneth Kobre
Richard Bienstock, Mark Weiss
Claudia Pertuze
Michael Webb
Miranda Phillips, Jodi Dickinson, Chris Stephens
Jeff Wood
Mary Acton
Bastian Meiresonne
Richard Verdi
Peter Matthews
Brian Fairbanks
Damien Lewis
Richard Kendall, Catherine Lampert
Sarah Easter Collins
Frida Skybäck
Liz Moore
Colleen Hoover
Kristin Fägerskjöld
Armando Lucas Correa
Sharon Bolton
Ruth Lillegraven
Santa Montefiore
Kelly Rimmer
Martha Hall Kelly
Svenja O'Donnell
Nathan Harris
Holly Jackson
Louise Boije af Gennäs
Tina Norin
Kristin Fägerskjöld
Pernilla Lindroos
Anna Lönnqvist
Jessie Burton
Malin Nordström
Marc Levy
Emma Donoghue
Snezana Lindskog, Andie Lindskog
Tony Samuelsson
Andrev Walden
Tina Harnesk
Kathrine Nedrejord
Anthony Doerr
Marieke Lucas Rijneveld
Lauren Groff
Claire Messud
Claire Lynch
Sebastian Barry
Ray Celestin
Simon Stranger
Alice Munro
Linda Boström Knausgård
Marit Kapla
Ulf Stark
Sarah Easter Collins
Liz Moore
Ursula Scavenius
Colleen Hoover
Michel Jean
