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20% rabatt med Storytel
Du handlar alltid fysiska böcker till specialpriser om du har eller startar ett abonnemang.
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Snabb leverans med CityMail, Early Bird, Instabox, Budbee, PostNord eller DSV. Du ser alla fraktalternativ och priser i kassan.
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Lämna tillbaka din bok kostnadsfritt med 14 dagars ångerrätt.
20% rabatt med Storytel
Du handlar alltid fysiska böcker till specialpriser om du har eller startar ett abonnemang.
Frakt från 0 kr
Snabb leverans med CityMail, Early Bird, Instabox, Budbee, PostNord eller DSV. Du ser alla fraktalternativ och priser i kassan.
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Lämna tillbaka din bok kostnadsfritt med 14 dagars ångerrätt.
449 kr
I lager, skickas inom 4 till 5 vardagar
20% rabatt med Storytel
Du handlar alltid fysiska böcker till specialpriser om du har eller startar ett abonnemang.
Frakt från 0 kr
Snabb leverans med CityMail, Early Bird, Instabox, Budbee, PostNord eller DSV. Du ser alla fraktalternativ och priser i kassan.
Fria returer
Lämna tillbaka din bok kostnadsfritt med 14 dagars ångerrätt.
20% rabatt med Storytel
Du handlar alltid fysiska böcker till specialpriser om du har eller startar ett abonnemang.
Frakt från 0 kr
Snabb leverans med CityMail, Early Bird, Instabox, Budbee, PostNord eller DSV. Du ser alla fraktalternativ och priser i kassan.
Fria returer
Lämna tillbaka din bok kostnadsfritt med 14 dagars ångerrätt.
Utforska miljontals ljud- och e-böcker och upptäck stories i alla format. Med ett abonnemang får du 20% rabatt på fysiska böcker!
The right pricing strategy can change the entire trajectory of a business, a market, and even society at large. To help you create your best pricing strategy efficiently and confidently, two leaders from BCG are introducing fresh perspectives on pricing that take you far beyond the realm of mind-numbing numbers. In their new book Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society, Jean-Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy by integrating its many frameworks and concepts into seven distinct pricing games, each with its own proven tools, rules, forces, and structures. To help you pick the right game and play it well, Izaret and Sinha have developed the Strategic Pricing Hexagon, a tool refined through years of testing, iteration, and adaptation. The Hexagon is your portal to a business world where stronger growth and better financial performance come from a set of strategic pricing decisions, not endless myopic quests for optimal prices. But more than that, the Hexagon will change the way you think about and talk about pricing. The current conversation around pricing – as expressed through economics textbooks, Excel spreadsheets, political discourse, and educated guesswork – makes it easy to believe that pricing is nothing more than a technical, tactical and, for most people, boring game of numbers. Game Changer changes that conversation bysharing stories and research that bring the Hexagon and its seven pricing games to life. With research from BCG’s Bruce Henderson Institute and real-world examples from the world's most influential companies, the authors and their colleagues at BCG define pricing strategy as a business leader’s or business owner’s conscious decisions about how money flows in their market. They show how companies succeed in the long term when they focus on collaborative growth and value sharing with customers, not zero-sum value extraction from them. Discover how you can create and implement a winning pricing strategy that changes the trajectory of your business, your market, and even society.
449 kr
I lager, skickas inom 4 till 5 vardagar
Andy Bounds
Daryl Fielding
Marianne Lewis, Wendy Smith
Not Stated
John C. Maxwell
Andrew Ross Sorkin
Nick Wolny
Carolyn Dewar
Robert Stone
Simon Laffin
Paul A. Baran, Paul M. Sweezy
Alex Ferguson
Erlend Alfnes, Odd Jøran Sagegg
Deborah Gruenfeld
Michael J. Mauboussin
Eric Schmidt III, Jonathan Rosenberg
Claus Grand Bang
Rebecca Henderson
Jonathan Hollow, Robin Powell
John Whittington
Kirstin Ferguson
Scott Kupor
Sarah Easter Collins
Frida Skybäck
Liz Moore
Colleen Hoover
Kristin Fägerskjöld
Armando Lucas Correa
Sharon Bolton
Ruth Lillegraven
Santa Montefiore
Kelly Rimmer
Martha Hall Kelly
Svenja O'Donnell
Nathan Harris
Holly Jackson
Louise Boije af Gennäs
Tina Norin
Kristin Fägerskjöld
Pernilla Lindroos
Anna Lönnqvist
Jessie Burton
Malin Nordström
Marc Levy
Emma Donoghue
Snezana Lindskog, Andie Lindskog
Tony Samuelsson
Andrev Walden
Tina Harnesk
Kathrine Nedrejord
Anthony Doerr
Marieke Lucas Rijneveld
Lauren Groff
Claire Messud
Claire Lynch
Sebastian Barry
Ray Celestin
Simon Stranger
Alice Munro
Linda Boström Knausgård
Marit Kapla
Ulf Stark
Sarah Easter Collins
Liz Moore
Ursula Scavenius
Colleen Hoover
Michel Jean
