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The proverbial benefits of prevention over cure are self-evident and yet we are reluctant to invest in protecting and improving our health. Resolution of this age-old dilemma begins with a timeless truth: the benefits of good health come at a cost; prevention is not better than cure at any price.Protecting health should be appealing when a high-risk, high-value hazard can be averted rapidly, with certainty, and at relatively low cost. Similar reasoning applies when the goal is to make health gains, not merely to avoid health losses. Health choices are rational, based on values that are personal.Investing in Health and Wellbeing: When Prevention Is Better than Cure, Second Edition provides a framework to promote and protect health as an asset, illustrating the principles with practical examples. Application of these ideas helps to explain why prevention is a low priority for health services, why the world was not ready for the COVID-19 pandemic, why deadly infections like tuberculosis are neglected, why cigarette smoking is still commonplace, why billions still do not have access to safe sanitation, and why the response to climate change has been so slow. Much more money and effort are invested in health promotion and disease prevention today than is commonly thought, but the enormous avoidable burden of illness is reason to look for ways of investing still more. Previously published as The Great Health Dilemma (ISBN: 9780198853824) in 2021, this second, updated edition makes prevention part of a broader vision for better health.This is an open access title available under the terms of a CC BY-NC-ND 4.0 International licence. It is free to read on the Oxford Academic platform and offered as a free PDF download from OUP and selected open access locations.
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Adrian Bauman, Don Nutbeam
Board on Population Health and Public Health Practice, Committee on the Impact of Social Media on Adolescent Health, Engineering National Academies of Sciences, Health and Medicine Division
Christina Berg, Christel Larsson, Päivi Palojoki
Danielle Muscat, Don Nutbeam
Board on Population Health and Public Health Practice, Engineering National Academies of Sciences, Health and Medicine Division, Roundtable on Health Literacy
Alison Ledger
Ailsa A. Welch
Christobel Ferguson
David Branch, Eric Rawson, Melvin Williams, Tammy Stephenson
Adrianne E. Hardman, David J. Stensel
Doreen Liou, Kathleen Bauer
Board on Population Health and Public Health Practice, Committee on the Review of the Health Effects of Electronic Nicotine Delivery Systems, Engineering National Academies of Sciences, Health and Medicine Division
Mark Woodward
James Holsinger
Anna Smajdor, Jonathan Herring, Robert Wheeler
Ian Greaves, Sir Keith team) Porter
Ioanna Lazana, Maheen Ahsan, Michael Lim, Priya Sriskandarajah
Ian Peate
Cristina Koppel, Darren Patten, Kumaran Shanmugarajah, Michael Schachter, Sukhpreet Singh Dubb
Kirsten R Heineman, Mijna Hadders-Algra
Geraint Fuller
Sarah Easter Collins
Frida Skybäck
Liz Moore
Colleen Hoover
Kristin Fägerskjöld
Armando Lucas Correa
Sharon Bolton
Ruth Lillegraven
Santa Montefiore
Kelly Rimmer
Martha Hall Kelly
Svenja O'Donnell
Nathan Harris
Holly Jackson
Louise Boije af Gennäs
Tina Norin
Kristin Fägerskjöld
Pernilla Lindroos
Anna Lönnqvist
Jessie Burton
Malin Nordström
Marc Levy
Emma Donoghue
Snezana Lindskog, Andie Lindskog
Tony Samuelsson
Andrev Walden
Tina Harnesk
Kathrine Nedrejord
Anthony Doerr
Marieke Lucas Rijneveld
Lauren Groff
Claire Messud
Claire Lynch
Sebastian Barry
Ray Celestin
Simon Stranger
Alice Munro
Linda Boström Knausgård
Marit Kapla
Ulf Stark
Sarah Easter Collins
Liz Moore
Ursula Scavenius
Colleen Hoover
Michel Jean
