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249 kr
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20% rabatt med Storytel
Du handlar alltid fysiska böcker till specialpriser om du har eller startar ett abonnemang.
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Snabb leverans med CityMail, Early Bird, Instabox, Budbee, PostNord eller DSV. Du ser alla fraktalternativ och priser i kassan.
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Lämna tillbaka din bok kostnadsfritt med 14 dagars ångerrätt.
20% rabatt med Storytel
Du handlar alltid fysiska böcker till specialpriser om du har eller startar ett abonnemang.
Frakt från 0 kr
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Utforska miljontals ljud- och e-böcker och upptäck stories i alla format. Med ett abonnemang får du 20% rabatt på fysiska böcker!
Follow along on the journey of the founding, development, and breakaway success of a multi-billion-dollar tech company Founding Snowflake CRO, Chris Degnan, and CMO, Denise Persson, have one of the longest executive sales and marketing relationships in history. They each built their teams from the ground up to help catapult Snowflake from a startup to one of the fastest-growing technology companies. Along the way, they evolved, innovated and executed as a single entity to deliver impact, while aligning with Snowflake's number one company value: put customers first. Learn how Chris and Denise united two historically divided teams in Corporate America to achieve long-lasting customer relationships and enduring company success. This book covers Snowflake' sales and marketing evolution through three phases of the company: Startup, Build and Scale. Readers will learn: How and when to jumpstart your sales and marketing teams. How to develop product market fit and your competitive strategy. Why business partners are critical to sales success. The importance of establishing a culture early, and how. Why demand gen should be marketing's northern star. What success looks like when hiring, retaining and saying goodbye. Building for a billion: restructuring sales, scaling a data-driven marketing team. This book targets startup founders and executives, venture capital partners and the boards of directors of early- and mid-stage technology startups. Sales and marketing are often neglected in these companies, with focus squarely placed on engineering and product teams that determine sales and marketing functions. There is a better way. Armed with the strategies and tactics contained in this book, senior stakeholders of startup companies can jump-start and align their sales and marketing go-to-market strategy sooner and with more impact.
249 kr
I lager, skickas inom 4 till 5 vardagar
Daryl Fielding
Andy Bounds
Andrew Ross Sorkin
Carolyn Dewar
Nick Wolny
John C. Maxwell
Elena Botelho, Kim Powell, Tahl Raz
Richard Strozzi-Heckler
Paul A. Baran, Paul M. Sweezy
Marianne Lewis, Wendy Smith
Michael J. Mauboussin
John C. Maxwell
Not Stated
Kirstin Ferguson
Charles H. Vogl
Scott Kupor
Jonathan Hollow, Robin Powell
Gabriel Zucman
Alex Ferguson
Claus Grand Bang
Eric Schmidt III, Jonathan Rosenberg
Erlend Alfnes, Odd Jøran Sagegg
Sarah Easter Collins
Frida Skybäck
Liz Moore
Colleen Hoover
Kristin Fägerskjöld
Armando Lucas Correa
Sharon Bolton
Ruth Lillegraven
Santa Montefiore
Kelly Rimmer
Martha Hall Kelly
Svenja O'Donnell
Nathan Harris
Holly Jackson
Louise Boije af Gennäs
Tina Norin
Kristin Fägerskjöld
Pernilla Lindroos
Anna Lönnqvist
Jessie Burton
Malin Nordström
Marc Levy
Emma Donoghue
Snezana Lindskog, Andie Lindskog
Tony Samuelsson
Andrev Walden
Tina Harnesk
Kathrine Nedrejord
Anthony Doerr
Marieke Lucas Rijneveld
Lauren Groff
Claire Messud
Claire Lynch
Sebastian Barry
Ray Celestin
Simon Stranger
Alice Munro
Linda Boström Knausgård
Marit Kapla
Ulf Stark
Sarah Easter Collins
Liz Moore
Ursula Scavenius
Colleen Hoover
Michel Jean
