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20% rabatt med Storytel
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20% rabatt med Storytel
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Utforska miljontals ljud- och e-böcker och upptäck stories i alla format. Med ett abonnemang får du 20% rabatt på fysiska böcker!
Pricing is a people business. What a company charges, whom it charges, when it holds firm and when it walks away: these are human decisions, shaped by judgment, incentives, conflict, and culture long before any model runs. And yet pricing rarely has a seat at the top table. It affects everyone but is owned by no one. Too often it is reduced to a technical exercise, or in the worst cases, guesswork. Most pricing books teach you how to set prices. This book asks the harder question: whether your organization can actually execute the prices it sets. The literature is rich on method and remarkably thin on the human system that surrounds it, the ownership, structure, governance, and cross-functional collaboration across strategy, marketing, sales, product, finance, and operations that decide whether good pricing ever survives contact with the real business. This book positions the human system as its primary focus and treats pricing technique as contextual elements, not the other way around. That argument matters more, not less, in the age of AI. Algorithms can optimize prices at remarkable speed, and propagate a mistake at the same speed with far less visibility. Correct a sales rep's mispriced deal and you have fixed one deal; a mispriced algorithm reaches thousands before anyone notices. Technology raises the analytical ceiling, but human judgment, alignment, and leadership still decide who wins. Drawing on real-world cases from B2B and consumer markets, this book gives pricing professionals, commercial leaders, and general managers the frameworks to rethink and build the people-centric systems that turn pricing into durable, profitable growth.
499 kr
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Jan Y. Yang, Yunyi Gu, Zi Ling Tan
Daryl Fielding
Andy Bounds
Not Stated
Andrew Ross Sorkin
John C. Maxwell
Marianne Lewis, Wendy Smith
Nick Wolny
Carolyn Dewar
John Whittington
Deborah Gruenfeld
John C. Maxwell
Richard Strozzi-Heckler
Claus Grand Bang
Tim Wu
Paul A. Baran, Paul M. Sweezy
Gabriel Zucman
Robert Stone
Kirstin Ferguson
Rebecca Henderson
Alex Ferguson
Jonathan Hollow, Robin Powell
Sarah Easter Collins
Frida Skybäck
Liz Moore
Colleen Hoover
Kristin Fägerskjöld
Armando Lucas Correa
Sharon Bolton
Ruth Lillegraven
Santa Montefiore
Kelly Rimmer
Martha Hall Kelly
Svenja O'Donnell
Nathan Harris
Holly Jackson
Louise Boije af Gennäs
Tina Norin
Kristin Fägerskjöld
Pernilla Lindroos
Anna Lönnqvist
Jessie Burton
Malin Nordström
Marc Levy
Emma Donoghue
Snezana Lindskog, Andie Lindskog
Tony Samuelsson
Andrev Walden
Tina Harnesk
Kathrine Nedrejord
Anthony Doerr
Marieke Lucas Rijneveld
Lauren Groff
Claire Messud
Claire Lynch
Sebastian Barry
Ray Celestin
Simon Stranger
Alice Munro
Linda Boström Knausgård
Marit Kapla
Ulf Stark
Sarah Easter Collins
Liz Moore
Ursula Scavenius
Colleen Hoover
Michel Jean
