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20% rabatt med Storytel
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279 kr
I lager, skickas inom 4 till 5 vardagar
20% rabatt med Storytel
Du handlar alltid fysiska böcker till specialpriser om du har eller startar ett abonnemang.
Frakt från 0 kr
Snabb leverans med CityMail, Early Bird, Instabox, Budbee, PostNord eller DSV. Du ser alla fraktalternativ och priser i kassan.
Fria returer
Lämna tillbaka din bok kostnadsfritt med 14 dagars ångerrätt.
20% rabatt med Storytel
Du handlar alltid fysiska böcker till specialpriser om du har eller startar ett abonnemang.
Frakt från 0 kr
Snabb leverans med CityMail, Early Bird, Instabox, Budbee, PostNord eller DSV. Du ser alla fraktalternativ och priser i kassan.
Fria returer
Lämna tillbaka din bok kostnadsfritt med 14 dagars ångerrätt.
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As traditional marketing tactics continue to falter in today's business landscape, simply amassing followers and leading with a corporate logo is no longer enough. This essential guide offers a new, seven-step approach to brand building and provides the tools for any leader to compete with giants by showing them how to amplify what most already do best: teaching and relationship building as a way to build trust in a way corporations cannot. Strategic Business Influencers may not be as famous as the mainstream celebrities the word 'influencer' usually evokes, but they are converting the intangible benefits of influence into significant impact on their revenue and profits. In an increasingly skeptical environment, these leaders build trust and credibility previously reserved for big-name CEOs and target precisely the right audience to build strong, scalable relationships with their customers, investors, employees, and partners. Zilker Media CEO Paige Velasquez Budde, a veteran marketer, entrepreneur, and speaker, walks leaders through her seven-step process for aspiring Strategic Business Influencers, offering them a powerful, unified strategy to build big brands, even with small budgets. Entrepreneurs, corporate leaders, and aspiring business owners alike will gain the tools to transform their professional image, discovering how to: Reinvent their brand by creating a compelling 'Influencer ID' and evaluating their current market image to ensure they stand out; Enhance their relationship management by developing high-touch relationships with customers and stakeholders to convert them into loyal advocates. Leverage today's digital tools by mastering the art of generating buzz through PR and content creation using the many free or low-cost tools now available. Drawing on case studies from diverse industries-from regional banking to subfloor manufacturing, women's undergarments to tech software development-becoming a Strategic Business Influencer builds undeniable leverage for a brand, no matter the industry or business size.
279 kr
I lager, skickas inom 4 till 5 vardagar
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John C. Maxwell
Andrew Ross Sorkin
Carolyn Dewar
Nick Wolny
Not Stated
Marianne Lewis, Wendy Smith
Jonathan Hollow, Robin Powell
Charles H. Vogl
Paul A. Baran, Paul M. Sweezy
Kirstin Ferguson
Gabriel Zucman
Elena Botelho, Kim Powell, Tahl Raz
Michael J. Mauboussin
Scott Kupor
Simon Laffin
Robert Stone
Rebecca Henderson
Erlend Alfnes, Odd Jøran Sagegg
Eric Schmidt III, Jonathan Rosenberg
John C. Maxwell
Sarah Easter Collins
Frida Skybäck
Liz Moore
Colleen Hoover
Kristin Fägerskjöld
Armando Lucas Correa
Sharon Bolton
Ruth Lillegraven
Santa Montefiore
Kelly Rimmer
Martha Hall Kelly
Svenja O'Donnell
Nathan Harris
Holly Jackson
Louise Boije af Gennäs
Tina Norin
Kristin Fägerskjöld
Pernilla Lindroos
Anna Lönnqvist
Jessie Burton
Malin Nordström
Marc Levy
Emma Donoghue
Snezana Lindskog, Andie Lindskog
Tony Samuelsson
Andrev Walden
Tina Harnesk
Kathrine Nedrejord
Anthony Doerr
Marieke Lucas Rijneveld
Lauren Groff
Claire Messud
Claire Lynch
Sebastian Barry
Ray Celestin
Simon Stranger
Alice Munro
Linda Boström Knausgård
Marit Kapla
Ulf Stark
Sarah Easter Collins
Liz Moore
Ursula Scavenius
Colleen Hoover
Michel Jean
