20% rabatt med Storytel
Du handlar alltid fysiska böcker till specialpriser om du har eller startar ett abonnemang.
Frakt från 0 kr
Snabb leverans med CityMail, Early Bird, Instabox, Budbee, PostNord eller DSV. Du ser alla fraktalternativ och priser i kassan.
Fria returer
Lämna tillbaka din bok kostnadsfritt med 14 dagars ångerrätt.
20% rabatt med Storytel
Du handlar alltid fysiska böcker till specialpriser om du har eller startar ett abonnemang.
Frakt från 0 kr
Snabb leverans med CityMail, Early Bird, Instabox, Budbee, PostNord eller DSV. Du ser alla fraktalternativ och priser i kassan.
Fria returer
Lämna tillbaka din bok kostnadsfritt med 14 dagars ångerrätt.
20% rabatt med Storytel
Du handlar alltid fysiska böcker till specialpriser om du har eller startar ett abonnemang.
Frakt från 0 kr
Snabb leverans med CityMail, Early Bird, Instabox, Budbee, PostNord eller DSV. Du ser alla fraktalternativ och priser i kassan.
Fria returer
Lämna tillbaka din bok kostnadsfritt med 14 dagars ångerrätt.
239 kr
I lager, skickas inom 4 till 5 vardagar
20% rabatt med Storytel
Du handlar alltid fysiska böcker till specialpriser om du har eller startar ett abonnemang.
Frakt från 0 kr
Snabb leverans med CityMail, Early Bird, Instabox, Budbee, PostNord eller DSV. Du ser alla fraktalternativ och priser i kassan.
Fria returer
Lämna tillbaka din bok kostnadsfritt med 14 dagars ångerrätt.
20% rabatt med Storytel
Du handlar alltid fysiska böcker till specialpriser om du har eller startar ett abonnemang.
Frakt från 0 kr
Snabb leverans med CityMail, Early Bird, Instabox, Budbee, PostNord eller DSV. Du ser alla fraktalternativ och priser i kassan.
Fria returer
Lämna tillbaka din bok kostnadsfritt med 14 dagars ångerrätt.
Utforska miljontals ljud- och e-böcker och upptäck stories i alla format. Med ett abonnemang får du 20% rabatt på fysiska böcker!
Master AI-powered marketing before your competitors make your brand invisible Consumers are asking ChatGPT, Gemini, and Amazon's Alexa for Shopping for brand recommendations and receiving single, decisive answers that bypass traditional marketing entirely. The Answer Economy: How AI Agents Will Decide Your Brand’s Future offers business leaders the roadmap to ensure their brands are the ones AI recommends. Drawing from decades of experience helping Fortune 500 companies navigate digital disruption, author Pete Blackshaw reveals why brands unprepared for this seismic shift face existential risk. This practical guide introduces the LATCH framework (Listen, Answer, Tell the truth, Clarify, Host) and revolutionary concepts including the Answer Divide, Algorithmic Anchors, and Content Liquidity. Rather than focusing on using AI for marketing automation, the book addresses the more urgent reality that consumers have already adopted AI as their primary discovery tool. Readers learn to audit their brand's trust footprint across answer engines, identify vulnerabilities where outdated content creates risk, and create structured transparent content that earns algorithmic visibility through real-world case studies from challenger brands and Fortune 500 companies. Readers will also find: Practical frameworks for becoming the brand AI recommends when consumers ask questions that matter most to your business Step-by-step guidance on auditing your brand's algorithmic visibility and identifying content vulnerabilities before they become crises Proven strategies for transforming FAQs, site search, and customer service into powerful algorithmic anchors that train AI about your brand Real-world examples showing how brands win or lose in AI-powered discovery, from eCommerce successes to Fortune 500 transformations Methods for building radical transparency and trust as your ultimate competitive advantage in the Answer Economy Essential reading for marketing professionals, business leaders, executives, and brand managers, The Answer Economy provides the strategic tools needed to thrive when the best answer – not the biggest advertising budget – wins. In this new landscape where trust becomes currency and AI algorithms act as gatekeepers, this book ensures your brand remains visible, relevant, and recommended.
239 kr
I lager, skickas inom 4 till 5 vardagar
Daryl Fielding
Andy Bounds
Nick Wolny
Andrew Ross Sorkin
Carolyn Dewar
Jonathan Hollow, Robin Powell
Kirstin Ferguson
Paul A. Baran, Paul M. Sweezy
Richard Strozzi-Heckler
Alex Ferguson
Not Stated
Scott Kupor
Simon Laffin
Marianne Lewis, Wendy Smith
Elena Botelho, Kim Powell, Tahl Raz
John C. Maxwell
Michael J. Mauboussin
John C. Maxwell
Charles H. Vogl
Gabriel Zucman
Claus Grand Bang
Robert Stone
Sarah Easter Collins
Frida Skybäck
Liz Moore
Colleen Hoover
Kristin Fägerskjöld
Armando Lucas Correa
Sharon Bolton
Ruth Lillegraven
Santa Montefiore
Kelly Rimmer
Martha Hall Kelly
Svenja O'Donnell
Nathan Harris
Holly Jackson
Louise Boije af Gennäs
Tina Norin
Kristin Fägerskjöld
Pernilla Lindroos
Anna Lönnqvist
Jessie Burton
Malin Nordström
Marc Levy
Emma Donoghue
Snezana Lindskog, Andie Lindskog
Tony Samuelsson
Andrev Walden
Tina Harnesk
Kathrine Nedrejord
Anthony Doerr
Marieke Lucas Rijneveld
Lauren Groff
Claire Messud
Claire Lynch
Sebastian Barry
Ray Celestin
Simon Stranger
Alice Munro
Linda Boström Knausgård
Marit Kapla
Ulf Stark
Sarah Easter Collins
Liz Moore
Ursula Scavenius
Colleen Hoover
Michel Jean
