The Firkin Saga

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**Business Book Awards 2026 - FINALIST**

Ready to raise a glass to an entrepreneurial adventure like no other?

Step into the wildly entertaining world of David Bruce OBE, an unconventional entrepreneur, and legendary founder of Bruce’s Brewery and the Firkin pubs brand, who took the brewing industry by storm. In The Firkin Saga, he shares nearly 60 years of beer, business and bold decisions.

In 1979, David defied the odds, opening London’s first pub in a century to brew its own beer – The Goose & Firkin – and proving his doubters wrong. What followed was a whirlwind of international ventures, charitable endeavours and a fair share of triumphs and setbacks.

From pub brawls to boardroom battles, this memoir is packed with incredible stories that shine a light onto the brewing industry and the remarkable career of a highly successful entrepreneur. Along the way, David shares invaluable business lessons, many learned the hard way, from trusting your instincts to mastering the art of delegation. And it’s all told with the same wit, irreverence and generous splash of humour that made his pubs and beers unforgettable.

If you love a great business adventure – or a good pint – this book is a real eye-opener. So, grab a drink, settle in and say “cheers!” to a story that proves how success is best served with a small side of fun and mischief.