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A pioneering neuroscientist reveals how brain science can transform how we think about leadership, team-building, decision-making, innovation, marketing, and more.
Leadership is a set of abilities with which a lucky few are born. They're the natural relationship builders, master negotiators and persuaders, and agile and strategic thinkers.
The good news for the rest of us is that those abilities can be developed. In The Leader's Brain: Enhance Your Leadership, Build Stronger Teams, Make Better Decisions, and Inspire Greater Innovation with Neuroscience, Wharton Neuroscience Initiative director Michael Platt explains how.
Over two decades as a professor and practitioner in neuroscience, psychology, and marketing, Platt's pioneering research has deepened our understanding of how key areas of the brain work-and how that understanding can be applied in business settings.
Neuroscience is providing answers to many of leadership's most vexing challenges. In The Leader's Brain, Platt explains:
Why two managers, when presented with the same set of information, make very different decisions;Why some companies (Apple) build strong social and emotional connections with their customers and others do not (Samsung); How some of the most significant events in sports history, like the "Miracle on Ice," contain insights for how to build a team; Why even some of the most visionary business leaders can make disastrous decisions, and how to fix that.
The Leader's Brain relates findings like these, and many more, to help enhance leadership in an ever-shifting world entering a "new normal."
In this fast-reading and engaging guide, you'll gain actionable insights you can put into practice as a leader. You will also learn what's going on in your team's brains when they are working in sync with one another, how you can tweak your message delivery to make sure others hear you, how to encourage greater creativity and innovation, and much more.
Kirstin Ferguson
Elena Botelho, Kim Powell, Tahl Raz
Simon Laffin
Eric Schmidt III, Jonathan Rosenberg
Richard Strozzi-Heckler
Deborah Gruenfeld
Alex Ferguson
John C. Maxwell
Charles H. Vogl
John Whittington
Claus Grand Bang
Carolyn Dewar
John C. Maxwell
Marianne Lewis, Wendy Smith
Scott Kupor
Jonathan Hollow, Robin Powell
Daryl Fielding
Rebecca Henderson
Paul A. Baran, Paul M. Sweezy
Michael J. Mauboussin
Erlend Alfnes, Odd Jøran Sagegg
Robert Stone
Glen B. Wheatley, Saras Sarasvathy
Gabriel Zucman
Sarah Easter Collins
Frida Skybäck
Liz Moore
Colleen Hoover
Kristin Fägerskjöld
Armando Lucas Correa
Sharon Bolton
Ruth Lillegraven
Santa Montefiore
Kelly Rimmer
Martha Hall Kelly
Svenja O'Donnell
Nathan Harris
Holly Jackson
Louise Boije af Gennäs
Tina Norin
Kristin Fägerskjöld
Pernilla Lindroos
Anna Lönnqvist
Jessie Burton
Malin Nordström
Marc Levy
Emma Donoghue
Snezana Lindskog, Andie Lindskog
Tony Samuelsson
Andrev Walden
Tina Harnesk
Kathrine Nedrejord
Anthony Doerr
Marieke Lucas Rijneveld
Lauren Groff
Claire Messud
Claire Lynch
Sebastian Barry
Ray Celestin
Simon Stranger
Alice Munro
Linda Boström Knausgård
Marit Kapla
Ulf Stark
Sarah Easter Collins
Liz Moore
Ursula Scavenius
Colleen Hoover
Michel Jean
