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Strategy is about shaping the future. Thinking strategically is what separates good managers and great leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies. Strategy is simple, but simple is complex.
What’s new? The Speed Strategy edition includes tips, techniques and tactics for using Mckeown’s One-Page Speed Strategy. From running a strategy meeting to creating a strategy process, developing a culture of strategic thinkers and everything in between, it will help you to create real-world strategies that deliver outstanding results.
The Strategy Book will help any manager, regardless of experience, to better develop their inner strategic potential for outstanding results in our ever-changing world.
People who wanted to shape the future have created our present. With over 7 billion fellow humans sharing our planet, things are not going to slow down or get simpler. At the heart of strategy is the mind of the individual strategist, and by nurturing your ability to see the big picture you can get better at adapting successfully. You can get better at shaping events to get to somewhere better. Using available means to desirable ends.
Expectations keep shifting, new competitors keep appearing, rules change and then change again, technologies disrupt and then politics shake up the nature of the landscape in which you compete, work and live. Being more strategic is about outthinking both competitors and limitations.
Strategy is not a solo sport. The Strategy Book focuses on how you can create powerful strategies with other people to deliver success together in a competitive world. It answers the following questions:
It can be read as a whole, or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use – you’ll find yourself referring to them again and again.
Simon Laffin
Richard Strozzi-Heckler
Elena Botelho, Kim Powell, Tahl Raz
Kirstin Ferguson
Charles H. Vogl
Alex Ferguson
John C. Maxwell
Deborah Gruenfeld
Carolyn Dewar
John Whittington
Claus Grand Bang
Eric Schmidt III, Jonathan Rosenberg
John C. Maxwell
Marianne Lewis, Wendy Smith
Jonathan Hollow, Robin Powell
Michael J. Mauboussin
Scott Kupor
Daryl Fielding
Paul A. Baran, Paul M. Sweezy
Andy Bounds
Gabriel Zucman
Robert Stone
Nick Wolny
Rebecca Henderson
Sarah Easter Collins
Frida Skybäck
Liz Moore
Colleen Hoover
Kristin Fägerskjöld
Armando Lucas Correa
Sharon Bolton
Ruth Lillegraven
Santa Montefiore
Kelly Rimmer
Martha Hall Kelly
Svenja O'Donnell
Nathan Harris
Holly Jackson
Louise Boije af Gennäs
Tina Norin
Kristin Fägerskjöld
Pernilla Lindroos
Anna Lönnqvist
Jessie Burton
Malin Nordström
Marc Levy
Emma Donoghue
Snezana Lindskog, Andie Lindskog
Tony Samuelsson
Andrev Walden
Tina Harnesk
Kathrine Nedrejord
Anthony Doerr
Marieke Lucas Rijneveld
Lauren Groff
Claire Messud
Claire Lynch
Sebastian Barry
Ray Celestin
Simon Stranger
Alice Munro
Linda Boström Knausgård
Marit Kapla
Ulf Stark
Sarah Easter Collins
Liz Moore
Ursula Scavenius
Colleen Hoover
Michel Jean
