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20% rabatt med Storytel
Du handlar alltid fysiska böcker till specialpriser om du har eller startar ett abonnemang.
Frakt från 0 kr för dig med Storytel
Snabb leverans med CityMail, Instabox, Budbee, PostNord eller DSV. Du ser alla fraktalternativ och priser i kassan.
329 kr
263 kr
Ordinarie pris 329 kr-20%
I lager, skickas inom 5 till 6 vardagar
20% rabatt med Storytel
Du handlar alltid fysiska böcker till specialpriser om du har eller startar ett abonnemang.
Frakt från 0 kr för dig med Storytel
Snabb leverans med CityMail, Instabox, Budbee, PostNord eller DSV. Du ser alla fraktalternativ och priser i kassan.
20% rabatt med Storytel
Du handlar alltid fysiska böcker till specialpriser om du har eller startar ett abonnemang.
Frakt från 0 kr för dig med Storytel
Snabb leverans med CityMail, Instabox, Budbee, PostNord eller DSV. Du ser alla fraktalternativ och priser i kassan.
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AI is going to change brand strategy and marketing forever. Are you ready?
What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by AI. No problem."
Upon hearing that astonishing statement, the authors began a journey of discovery to understand what the transition to an AI first world would mean. You'll hear from a who's who of tech visionaries who spoke with the authors, including Altman himself, Bill Gates, and Reid Hoffman, sharing how they're thinking of the transition to the new reality. You'll also hear from practitioners bold enough to be surfing this tidal wave of change, including one who audaciously mandated experimentation with AI for all his employees.
Brotman is the former chief digital officer at Starbucks, pivotal in the development of the coffee giant's mobile payment and loyalty programs. Sack is a legendary tech visionary and former adviser to Microsoft CEO Satya Nadella. Together, they formed the strategic consultancy Forum3 to take on every aspect of the challenge of becoming an AI first organization, including how you think about the design of jobs, what skills you need to develop within your organization, what your customers will expect from your brands, and how you can achieve early wins. In the AI first arena, where almost anyone can build creatively engaging brands quickly and cheaply, you need to know how to compete.
It's time to get ready for a brand-new world. Start here.
329 kr
263 kr
Ordinarie pris 329 kr-20%
I lager, skickas inom 5 till 6 vardagar
Geoffrey A. Moore
Daniel H. Pink
Lucas Sherraden
Andrew R Chow
André Schaminee
Rob Parsons
Mark Glowrey
Fintan O'Toole
Carol Sanford
Eric Beinhocker
Helen Bessant, Fiona Whiting
Rachel Phipps
David Parker
Nigel Stone
Kenny Jakobsson
James Wasserman
PE Moskowitz
Leonard Maltin, Jessie Maltin
Scott Galloway
Brooke Giannetti, Steve Giannetti
Sangeetha Chakrapani
Phaidon Editors
Anderson Janice
Jonas Wärngård
Hermann Simon, Andreas Jonason, Felix Mörée
Fredrik Skärheden
Mattias Franzén
Fredrik Skärheden
Caroline Salde
Anette Holm
Mats Ingelborn
Kristina Svensson
Sölve Dahlgren, Lars Rambe, Ann Ljungberg
Carl Hamilton
Jonas Lennermo
Magnus Tummalid
Sofi Poulsen
Björn Owen Glad
Helena Nordström
Jan Lindforss
Magnus Berglund, Frans Fransson
Madeleine Stenlund
