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889 kr
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Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals’ use thereof and its implications for organizations and society has been limited and published in scattered outlets. This has made it difficult for those trying to get either a quick introduction or an in-depth understanding of the associated issues to locate relevant scientific-based information.
The book is organized into five broad sections. The first presents a summary overview of social media, including a historical and cultural perspective. The second section is focused on social media as a modern form of word of mouth, always considered the most impactful on consumers. It also touches upon a motivational explanation for why social media has such a strong and broad appeal. Section three addresses the impact that consumers’ switch to social media as a preferred channel has had on marketers’ branding and promotional efforts, as well as the ways in which consumer involvement can be maintained through this process. Section four takes a methodological perspective on the topic of social media, assessing ways in which big data and consumer research are influenced by novel ways of gathering consumer feedback and gauging consumer sentiment. Finally, section five looks at some consumer welfare and public policy implications, including privacy and disadvantaged consumer concerns.
Consumer Psychology in a Social Media World
will appeal to those who are involved in creating, managing, and evaluating products used in social media communications. As seen in recent financial and business market successes (e.g., Facebook, Twitter, LinkedIn, Instagram, Pinterest, WhatsApp, etc.), businesses focused on facilitating social media are part of the fastest growing and most valuable sector of today’s economy.889 kr
I lager, skickas inom 4 till 5 vardagar
Alan Zimmerman, Jim Blythe, Nektarios Tzempelikos
Bonita M. Kolb
Linda Anne Barkas, Yvonne Dixon-Todd
David Jobber, Fiona Ellis-Chadwick
David Mothersbaugh, Delbert Hawkins, Roger Best, Susan Bardi Kleiser
Bruce Money, John Graham DO NOT USE, John Graham, Mary Gilly, Philip Cateora
Dwayne Gremler, Mary Jo Bitner, Valarie Zeithaml
Dr Andrew Corcoran
Brian Garrod
Katsuhiko Shimizu
Audrey R. Giles
Philip O'Regan
Deborah Mikyo Oh
Roehl Sybing
Wolfgang Garn
Serena Quarta
Thomas H Tietenberg
Nicolas Privault
Anthony Saunders, DO NOT USE Erhemjamts, Marcia Cornett, Otgo Erhemjamts
Bernard Grofman
Andrew Thomas, Anne Marie Ward, Mike Farrell
Brett C. Luthans, Fred Luthans, Kyle W. Luthans
Sarah Easter Collins
Frida Skybäck
Liz Moore
Colleen Hoover
Kristin Fägerskjöld
Armando Lucas Correa
Sharon Bolton
Ruth Lillegraven
Santa Montefiore
Kelly Rimmer
Martha Hall Kelly
Svenja O'Donnell
Nathan Harris
Holly Jackson
Louise Boije af Gennäs
Tina Norin
Kristin Fägerskjöld
Pernilla Lindroos
Anna Lönnqvist
Jessie Burton
Malin Nordström
Marc Levy
Emma Donoghue
Snezana Lindskog, Andie Lindskog
Tony Samuelsson
Andrev Walden
Tina Harnesk
Kathrine Nedrejord
Anthony Doerr
Marieke Lucas Rijneveld
Lauren Groff
Claire Messud
Claire Lynch
Sebastian Barry
Ray Celestin
Simon Stranger
Alice Munro
Linda Boström Knausgård
Marit Kapla
Ulf Stark
Sarah Easter Collins
Liz Moore
Ursula Scavenius
Colleen Hoover
Michel Jean
