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Explore how to create effective digital marketing strategies with this industry-leading textbook designed specifically for students.
Digital Marketing 9th edition by Dave Chaffey and Fiona Ellis-Chadwick is a comprehensive guide that teaches you how to create digital marketing strategies, techniques, and systems in real-life scenarios. This book goes beyond theory by providing practical examples through engaging case studies and equipping you with the necessary digital skills needed in today's marketing landscape.
Digital marketing has revolutionized how businesses and organizations communicate with their target audiences. By utilizing digital data and analytics, companies can gain valuable insights into their customers and tailor marketing campaigns for maximum impact. However, it's important to balance these data-driven approaches with considerations for customer privacy and security.
This textbook covers all the essential concepts, techniques, and best practices in digital marketing. It combines cutting-edge academic models with hands-on knowledge and skills that will prepare you for a successful career in the field. You will learn how to leverage the opportunities that digital marketing offers while minimizing potential risks.
This updated edition includes a new chapter on digital consumer behaviour, updated case studies from industry-leading companies as well as a Research Spotlight feature that discusses important academic research papers. Additionally, there is a thought-provoking debate on the future of marketing, giving you valuable insights into the distinct scope of digital marketing. Fully updated with the latest coverage of artificial intelligence and the impact of generative AI services through new case studies on Zalando, Brainlabs and new activities such as using GenAI tools to support different marketing activities.
This book has a supporting website at Digital marketing strategy advice - Smart Insights Digital Marketing
Pair this text with MyLab Marketing
MyLab is the teaching and learning platform available to support this title. By combining trusted author content with digital tools and a flexible learning experience, MyLab Marketing personalises learning and assessment to help improve results.
MyLab Marketing is not included with this title. If you would like to purchase both the physical textbook and MyLab Marketing (which also comes with the eTextbook), search for:
9781292762593 Chaffey Digital Marketing 9th edition ‘MyLab Package’, which consists of:
Students, MyLab should only be purchased when required by an instructor. If MyLab is a recommended/mandatory component of the course, please check with your instructor for the correct ISBN. Instructors, contact your Pearson representative for more information.
1 009 kr
I lager, skickas inom 4 till 5 vardagar
David Jobber, Fiona Ellis-Chadwick
Dave Chaffey, Hugh Wilson, Malcolm McDonald
Dwayne Gremler, Mary Jo Bitner, Valarie Zeithaml
Bonita M. Kolb
David Mothersbaugh, Delbert Hawkins, Roger Best, Susan Bardi Kleiser
Bruce Money, John Graham DO NOT USE, John Graham, Mary Gilly, Philip Cateora
Linda Anne Barkas, Yvonne Dixon-Todd
Alan Zimmerman, Jim Blythe, Nektarios Tzempelikos
Ellie Franklin, John Dyson
Dr Andrew Corcoran
Norean Sharpe, Paul Velleman, Richard De Veaux
Angus Chu, Guido Cozzi, Robert Barro
Wolfgang Garn
Roehl Sybing
Giorgio Gotti, Hector Perera, Mark Finn, Timothy Doupnik
David Hillier
Malcolm Pemberton, Nicholas Rau
David Hillier, Mark Grinblatt, Sheridan Titman
Mary Von Glinow, Steven McShane
Anthony Saunders, DO NOT USE Erhemjamts, Marcia Cornett, Otgo Erhemjamts
Peter A. Rogerson
Sarah Easter Collins
Frida Skybäck
Liz Moore
Colleen Hoover
Kristin Fägerskjöld
Armando Lucas Correa
Sharon Bolton
Ruth Lillegraven
Santa Montefiore
Kelly Rimmer
Martha Hall Kelly
Svenja O'Donnell
Nathan Harris
Holly Jackson
Louise Boije af Gennäs
Tina Norin
Kristin Fägerskjöld
Pernilla Lindroos
Anna Lönnqvist
Jessie Burton
Malin Nordström
Marc Levy
Emma Donoghue
Snezana Lindskog, Andie Lindskog
Tony Samuelsson
Andrev Walden
Tina Harnesk
Kathrine Nedrejord
Anthony Doerr
Marieke Lucas Rijneveld
Lauren Groff
Claire Messud
Claire Lynch
Sebastian Barry
Ray Celestin
Simon Stranger
Alice Munro
Linda Boström Knausgård
Marit Kapla
Ulf Stark
Sarah Easter Collins
Liz Moore
Ursula Scavenius
Colleen Hoover
Michel Jean
