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This peer-reviewed publication adds value to the previous edition. Like its predecessor, it provides a strong pedagogical base for advanced post graduate students, researchers and aspiring practitioners in tourism. It presents informative, interesting and timely chapters from leading academics - hailing from diverse backgrounds around the globe. This book features case studies from real-life businesses as well as a thorough review of the relevant academic literature focused on this field of study. It describes different tourism marketing strategies related to cultural tourism, events tourism, food tourism, religious tourism, as well as spa and wellness tourism, among other segments. At the same time, it comprises discursive contributions that elaborate about critical matters that can impact the travel and tourism industries, including: consumer behaviour, the planning, organisation and implementation of responsible tourism practices in different contexts; crisis management; the marketing environment issues that can affect the long term sustainability of destinations, like supply, demand and seasonality factors; as well as the utilisation of smart tourism technologies and digital marketing channels, among other topics. Each chapter also contains a succinct summary that outlines its content in a condensed form, so as the readers could review and retain key information. Experiential exercises and case studies are provided to illustrate real situations that are meant to help aspiring managers in their future employment. Course conveners may use these cases as the basis of class discussions. In addition, web resources provide further information sources.
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Alan Zimmerman, Jim Blythe, Nektarios Tzempelikos
Dwayne Gremler, Mary Jo Bitner, Valarie Zeithaml
Bruce Money, John Graham DO NOT USE, John Graham, Mary Gilly, Philip Cateora
David Mothersbaugh, Delbert Hawkins, Roger Best, Susan Bardi Kleiser
David Jobber, Fiona Ellis-Chadwick
Dr Andrew Corcoran
Bonita M. Kolb
Linda Anne Barkas, Yvonne Dixon-Todd
Brittany Devies, Kathy L. Guthrie
Ivory A. Toldson
Craig K. Enders
Martin Uribe, Michael Woodford, Stephanie Schmitt–grohé
David Collier, James Evans
Nicolas Privault
Philip O'Regan
Jan Williams, Joseph Carcello, Kevin Smith, Mark Bettner, Susan Haka
Mary Von Glinow, Steven McShane
Charles Hill, Melissa Schilling
Carsten Rohde, Eric Noreen, Karen Mustard, Ray Garrison, Will Seal
Ailsa Roell, Marco Pagano, Thierry Foucault
Giorgio Gotti, Hector Perera, Mark Finn, Timothy Doupnik
Chengyee Chang, Rod Smith, Vernon J. Richardson
Klaus Solberg Søilen
Sarah Easter Collins
Frida Skybäck
Liz Moore
Colleen Hoover
Kristin Fägerskjöld
Armando Lucas Correa
Sharon Bolton
Ruth Lillegraven
Santa Montefiore
Kelly Rimmer
Martha Hall Kelly
Svenja O'Donnell
Nathan Harris
Holly Jackson
Louise Boije af Gennäs
Tina Norin
Kristin Fägerskjöld
Pernilla Lindroos
Anna Lönnqvist
Jessie Burton
Malin Nordström
Marc Levy
Emma Donoghue
Snezana Lindskog, Andie Lindskog
Tony Samuelsson
Andrev Walden
Tina Harnesk
Kathrine Nedrejord
Anthony Doerr
Marieke Lucas Rijneveld
Lauren Groff
Claire Messud
Claire Lynch
Sebastian Barry
Ray Celestin
Simon Stranger
Alice Munro
Linda Boström Knausgård
Marit Kapla
Ulf Stark
Sarah Easter Collins
Liz Moore
Ursula Scavenius
Colleen Hoover
Michel Jean
