20% rabatt med Storytel
Du handlar alltid fysiska böcker till specialpriser om du har eller startar ett abonnemang.
Frakt från 0 kr
Snabb leverans med CityMail, Early Bird, Instabox, Budbee, PostNord eller DSV. Du ser alla fraktalternativ och priser i kassan.
Fria returer
Lämna tillbaka din bok kostnadsfritt med 14 dagars ångerrätt.
20% rabatt med Storytel
Du handlar alltid fysiska böcker till specialpriser om du har eller startar ett abonnemang.
Frakt från 0 kr
Snabb leverans med CityMail, Early Bird, Instabox, Budbee, PostNord eller DSV. Du ser alla fraktalternativ och priser i kassan.
Fria returer
Lämna tillbaka din bok kostnadsfritt med 14 dagars ångerrätt.
20% rabatt med Storytel
Du handlar alltid fysiska böcker till specialpriser om du har eller startar ett abonnemang.
Frakt från 0 kr
Snabb leverans med CityMail, Early Bird, Instabox, Budbee, PostNord eller DSV. Du ser alla fraktalternativ och priser i kassan.
Fria returer
Lämna tillbaka din bok kostnadsfritt med 14 dagars ångerrätt.
1 999 kr
I lager, skickas inom 4 till 5 vardagar
20% rabatt med Storytel
Du handlar alltid fysiska böcker till specialpriser om du har eller startar ett abonnemang.
Frakt från 0 kr
Snabb leverans med CityMail, Early Bird, Instabox, Budbee, PostNord eller DSV. Du ser alla fraktalternativ och priser i kassan.
Fria returer
Lämna tillbaka din bok kostnadsfritt med 14 dagars ångerrätt.
1 999 kr
I lager, skickas inom 4 till 5 vardagar
20% rabatt med Storytel
Du handlar alltid fysiska böcker till specialpriser om du har eller startar ett abonnemang.
Frakt från 0 kr
Snabb leverans med CityMail, Early Bird, Instabox, Budbee, PostNord eller DSV. Du ser alla fraktalternativ och priser i kassan.
Fria returer
Lämna tillbaka din bok kostnadsfritt med 14 dagars ångerrätt.
Utforska miljontals ljud- och e-böcker och upptäck stories i alla format. Med ett abonnemang får du 20% rabatt på fysiska böcker!
Empower students to feel capable and confident as they prepare to enter the dynamic world of sport marketing. Sport Marketing, Sixth Edition With HKPropel Access, is the leading resource for undergraduate and graduate students, offering the foundational knowledge essential for success in the field of sport marketing. This introductory text features an authoritative authorship team of academic scholars and professionals. The new sixth edition features updated content designed to keep students at the cutting edge of sport marketing: Heavier focus on technology and how it continues to revolutionize and drive the sport industry, including increased streaming options and the proliferation of online sports gambling Emphasis on data and analytics to make more informed business decisions Examination of how digital platforms serve as critical communication channels driving sport marketing strategy Consideration of name, image, and likeness (NIL) legislation and policies Marketing strategies for effective sport sponsorship and promotion at the collegiate level Coverage of sales processes, addressing both traditional methods and new strategies for the mobile age Discussion of advanced ticketing practices, such as artificial intelligence (AI) technology in sales and the process of selling digital media and streaming inventory Related online resources delivered through HKPropel prepare students to apply classroom concepts to professional settings. A semester-long project requires students to create their own sport marketing plan, building on assignments provided in each chapter of the textbook. In addition, links to video content are provided for each chapter, and new flash cards offer an additional study aid for students. The text offers comprehensive coverage of the core concepts of sport marketing-product, price, promotion, place, and public relations-and has been extensively revised to reflect the evolving landscape. Enhanced by a full-color presentation, the text incorporates the latest technological advancements, industry examples, global perspectives, case studies, and professional profiles, providing an ideal blend of theory, research, and real-world application for today's students. Sport Marketing prepares the next generation of sport marketers to meet the ever-changing wants, needs, and communication styles of today’s passionate sports fans and consumers. It also represents a reliable reference for marketers working in the sport industry. A code for accessing HKPropel is included with this ebook.
Alan Zimmerman, Jim Blythe, Nektarios Tzempelikos
Dwayne Gremler, Mary Jo Bitner, Valarie Zeithaml
David Mothersbaugh, Delbert Hawkins, Roger Best, Susan Bardi Kleiser
David Jobber, Fiona Ellis-Chadwick
Linda Anne Barkas, Yvonne Dixon-Todd
Bruce Money, John Graham DO NOT USE, John Graham, Mary Gilly, Philip Cateora
Dr Andrew Corcoran
Bonita M. Kolb
Jos Marcus, Nick van Dam
Craig Deegan
Dean Shepherd, Michael Peters, Robert Hisrich
Peter A. Rogerson
Chengyee Chang, Rod Smith, Vernon J. Richardson
Audrey R. Giles
David Collier, James Evans
Angus Chu, Guido Cozzi, Robert Barro
Ellie Franklin, John Dyson
Roehl Sybing
Felix C. ) Tropf, Melinda C. Mills, Nicola Barban
Giorgio Gotti, Hector Perera, Mark Finn, Timothy Doupnik
Austan Goolsbee, Levitt Steven, Syverson Chad
Kaplan Publishing
David Hillier
Anthony Saunders, DO NOT USE Erhemjamts, Marcia Cornett, Otgo Erhemjamts
Sarah Easter Collins
Frida Skybäck
Liz Moore
Colleen Hoover
Kristin Fägerskjöld
Armando Lucas Correa
Sharon Bolton
Ruth Lillegraven
Santa Montefiore
Kelly Rimmer
Martha Hall Kelly
Svenja O'Donnell
Nathan Harris
Holly Jackson
Louise Boije af Gennäs
Tina Norin
Kristin Fägerskjöld
Pernilla Lindroos
Anna Lönnqvist
Jessie Burton
Malin Nordström
Marc Levy
Emma Donoghue
Snezana Lindskog, Andie Lindskog
Tony Samuelsson
Andrev Walden
Tina Harnesk
Kathrine Nedrejord
Anthony Doerr
Marieke Lucas Rijneveld
Lauren Groff
Claire Messud
Claire Lynch
Sebastian Barry
Ray Celestin
Simon Stranger
Alice Munro
Linda Boström Knausgård
Marit Kapla
Ulf Stark
Sarah Easter Collins
Liz Moore
Ursula Scavenius
Colleen Hoover
Michel Jean
