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Få 20% rabatt på fysiska böcker
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Som Storytel-kund får du 20% rabatt på alla böcker hos oss – och över en miljon ljudböcker och e-böcker i appen. Prova gratis i 30 dagar.
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Som Storytel-kund får du 20% rabatt på alla böcker hos oss – och över en miljon ljudböcker och e-böcker i appen. Prova gratis i 30 dagar.

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89 böcker

  • Marketing Skills in Practice
    Marketing Skills in Practice

    Linda Anne Barkas, Yvonne Dixon-Todd

    Från631 kr
  • International Marketing ISE
    International Marketing ISE

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    Från759 kr
  • Services Marketing: Integrating Customer Focus Across the Firm ISE
    Services Marketing: Integrating Customer Focus Across the Firm ISE

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  • Principles and Practice of Marketing 10/e
    Principles and Practice of Marketing 10/e

    David Jobber, Fiona Ellis-Chadwick

    Från759 kr
  • Consumer Behavior: Building Marketing Strategy ISE
    Consumer Behavior: Building Marketing Strategy ISE

    David Mothersbaugh, Delbert Hawkins, Roger Best, Susan Bardi Kleiser

    Från759 kr
  • Business to Business Marketing Management
    Business to Business Marketing Management

    Alan Zimmerman, Jim Blythe, Nektarios Tzempelikos

    Från879 kr
  • Marketing Strategy for the Arts
    Marketing Strategy for the Arts

    Bonita M. Kolb

    Från639 kr
  • Introduction to Marketing
    Introduction to Marketing

    Dr Andrew Corcoran

    Från535 kr
  • Sport Marketing
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    Chad D. McEvoy, Patrick Walsh, Stephen McKelvey, Windy Dees

    Från1 599 kr
  • Qualitative Marketing Research
    Qualitative Marketing Research

    Dominika Maison

    Från591 kr
  • International Marketing
    International Marketing

    John J. Shaw, Michael A. Merz, Sak Onkvisit

    Från1 215 kr
  • International Fashion Marketing
    International Fashion Marketing

    Kamilla Jones

    Från535 kr
  • Dealing with Socially Responsible Consumers
    Dealing with Socially Responsible Consumers

    Jishnu Bhattacharyya

    Från599 kr
  • Critical Marketing – Issues in Contemporary Marketing
    Critical Marketing – Issues in Contemporary Marketing

    Douglas Brownlie

    Från87 kr
  • Contemporary Issues in Luxury Brand Management
    Contemporary Issues in Luxury Brand Management

    Eleonora Cattaneo

    Från631 kr
  • Brand Management
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    Michael Beverland, Pinar Cankurtaran

    Från615 kr
  • Global Marketing
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    Helen Millward

    Från599 kr
  • Pricing and Revenue Optimization
    Pricing and Revenue Optimization

    Robert L. Phillips

    Från831 kr
  • Selling Today: Partnering to Create Value, Global Edition
    Selling Today: Partnering to Create Value, Global Edition

    Barry Reece, Gerald Manning, Michael Ahearne

    Från1 087 kr
  • Services Marketing
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    John Bateson, K. Hoffman

    Från919 kr
  • Business Communication and Character
    Business Communication and Character

    Amy Newman

    Från895 kr
  • International Marketing Strategy: Analysis, Development and Implementation
    International Marketing Strategy: Analysis, Development and Implementation

    Alexandra Kenyon, Isobel Doole, Robin Lowe

    Från799 kr
  • Principles of Marketing
    Principles of Marketing

    Anders Parment, Gary Armstrong, Philip Kotler

    Från831 kr
  • Strategic Planning for Public Relations
    Strategic Planning for Public Relations

    Deborah A. Silverman, Ronald D. Smith

    Från975 kr
  • Sustainability Marketing: A Global Perspective 3rd Edition
    Sustainability Marketing: A Global Perspective 3rd Edition

    Frank-Martin Belz, Ken Peattie, Naz Onel

    Från567 kr
  • Business-to-Business Marketing
    Business-to-Business Marketing

    Helen McGrath, Louise Canning, Ross Brennan

    Från695 kr
  • Selling and Sales Management
    Selling and Sales Management

    David Jobber, Geoffrey Lancaster, Kenneth Le Meunier-FitzHugh

    Från903 kr
  • Consumer Psychology in a Social Media World
    Consumer Psychology in a Social Media World

    Claudiu V. Dimofte

    Från711 kr
  • Marketing Technology
    Marketing Technology

    Ediz Edip Akçay

    Från543 kr
  • Marketing Communications: A European Perspective
    Marketing Communications: A European Perspective

    Gudrun Roose, Joeri Van Den Bergh, Maggie Geuens, Patrick De Pelsmacker

    Från703 kr
  • E-commerce 2023–2024: business. technology. society., Global Edition
    E-commerce 2023–2024: business. technology. society., Global Edition

    Carol Traver, Kenneth Laudon

    Från815 kr
  • Fashion Marketing
    Fashion Marketing

    Catrin Cousins, Jo Wiltshire

    Från471 kr
  • Luxury Marketing
    Luxury Marketing

    Kent Le

    Från535 kr
  • Marketing Plans 9e – Profitable Strategies in the Digital Age
    Marketing Plans 9e – Profitable Strategies in the Digital Age

    Dave Chaffey, Hugh Wilson, Malcolm McDonald

    Från359 kr
  • The Essentials of Contemporary Marketing
    The Essentials of Contemporary Marketing

    Mo Willan

    Från231 kr
  • Tourism Planning and Destination Marketing
    Tourism Planning and Destination Marketing

    Mark Anthony Camilleri

    Från1 135 kr
  • Global Marketing
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    Ana Bogdanovic, Svend Hollensen

    Från863 kr
  • The Fundamentals of Fashion Management
    The Fundamentals of Fashion Management

    Corinna Budnarowska, Dr Ruth Marciniak, Susan Dillon

    Från311 kr
  • Netnography Unlimited
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    Robert V. Kozinets

    Från1 767 kr
  • Marketing
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    Gavin Jack, James Fitchett, Mark Tadajewski, Matthew Higgins, Michael Saren, Ming Lim, Nick Ellis

    Från871 kr
  • Social Media Marketing
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    Tracy L. Tuten

    Från783 kr
  • Risk and Tourism Marketing in Asia
    Risk and Tourism Marketing in Asia

    David Beirman

    Från695 kr
  • Marketing Management, An Asian Perspective
    Marketing Management, An Asian Perspective

    Chin Tiong Tan, Kevin Lane Keller, Philip Kotler, Siew-Meng Leong, Swee Hoon Ang

    Från1 015 kr
  • Global Marketing, Global Edition
    Global Marketing, Global Edition

    Mark Green, Warren Keegan

    Från1 015 kr
  • Marketing Research Methods
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    Jose M. Vidal-Sanz, Mercedes Esteban-Bravo

    Från759 kr
  • Essentials of Marketing
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    Jane Martin, Jim Blythe

    Från703 kr
  • Sales and Revenue Generation in Sport Business
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    David J. Shonk, James F. Weiner

    Från1 079 kr
  • Marketing Research
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    Dan Nunan, David Birks, Naresh Malhotra

    Från1 055 kr
  • Retail Management, Global Edition
    Retail Management, Global Edition

    Barry Berman, Joel Evans, Patrali Chatterjee

    Från1 199 kr
  • Consumer Culture Theory
    Consumer Culture Theory

    Craig J. Thompson

    Från527 kr
  • Fashion Management
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    Ana Roncha, Liz Gee, Natascha Radclyffe-Thomas, Rosemary Varley

    Från471 kr
  • Applied Consumer Psychology
    Applied Consumer Psychology

    Gareth J Harvey

    Från535 kr
  • Social Marketing
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    Julie Colehour, Nancy R. Lee, Philip Kotler

    Från1 807 kr
  • Digital Marketing in Practice
    Digital Marketing in Practice

    Hanne Knight, Lizette Vorster Larsen

    Från487 kr
  • Marketing Management
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    Even Johan Lanseng, Fred Selnes

    Från623 kr
  • Marketing Strategy and Competitive Positioning
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    Brigitte Nicoulaud, Graham Hooley, John Rudd, Nick Lee, Nigel Piercy

    Från887 kr
  • Marketing Communications
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    Chris Fill, Sarah Turnbull

    Från879 kr
  • Marketing for Entrepreneurs
    Marketing for Entrepreneurs

    Frederick G Crane

    Från1 535 kr
  • Fundamentals of Marketing
    Fundamentals of Marketing

    Paolo Antonetti, Paul Baines, Sara Rosengren, Sophie Whitehouse

    Från639 kr
  • Marketing Research
    Marketing Research

    Alan Wilson

    Från703 kr
  • Framework for Marketing Management, A, Global Edition
    Framework for Marketing Management, A, Global Edition

    Kevin Keller, Philip Kotler

    Från863 kr
  • Marketing
    Marketing

    Byron Sharp

    Från1 047 kr
  • Advanced Marketing Analytics
    Advanced Marketing Analytics

    Nasir Salari

    Från471 kr
  • Fashion Buying and Merchandising
    Fashion Buying and Merchandising

    Claudia E. Henninger, Rachel Parker-Strak, Rosy Boardman

    Från591 kr
  • Haptics and Perception
    Haptics and Perception

    Sarah Cooper

    Från543 kr
  • Marketing Research: An Applied Orientation, Global Edition
    Marketing Research: An Applied Orientation, Global Edition

    Naresh Malhotra

    Från1 031 kr
  • International Fashion Marketing
    International Fashion Marketing

    Kamilla Jones

    Från535 kr
  • Consumer Behavior: Buying, Having, and Being, Global Edition
    Consumer Behavior: Buying, Having, and Being, Global Edition

    Michael Solomon

    Från15 kr
  • Advertising in the Digital Age
    Advertising in the Digital Age

    Joyce Costello, Sevil Yesiloglu

    Från567 kr
  • Principles of Marketing
    Principles of Marketing

    Gary Armstrong, Hongwei He, Lloyd Harris, Philip Kotler

    Från895 kr
  • Consumer Behavior
    Consumer Behavior

    Deborah J. MacInnis, Rik Pieters, Wayne Hoyer

    Från1 119 kr
  • Digital Marketing
    Digital Marketing

    Dave Chaffey, Fiona Ellis-Chadwick, Majd Abed-Rabbo

    Från807 kr
  • Marketing Planning & Strategy
    Marketing Planning & Strategy

    John Dawes

    Från519 kr
  • Marketing Strategy & Management
    Marketing Strategy & Management

    Diane M. Phillips

    Från703 kr
  • Marketing
    Marketing

    David Pickton, Nichola Phillips, Rosalind Masterson

    Från823 kr
  • Integrated Advertising, Promotion, and Marketing Communications, Global Edition
    Integrated Advertising, Promotion, and Marketing Communications, Global Edition

    Donald Baack, Kenneth Clow

    Från927 kr
  • Principles of Marketing Analytics
    Principles of Marketing Analytics

    Ijeoma Onwumere

    Från535 kr
  • Corporate Communication
    Corporate Communication

    Joep P. Cornelissen

    Från607 kr
  • Marketing: Real People, Real Choices -- Global Edition
    Marketing: Real People, Real Choices -- Global Edition

    Elnora Stuart, Greg Marshall, Michael Solomon

    Från919 kr
  • Marketing Management
    Marketing Management

    Kevin Keller, Mairead Brady, Malcolm Goodman, Philip Kotler, Torben Hansen

    Från903 kr
  • International Marketing Strategy: Analysis, Development and Implementation
    International Marketing Strategy: Analysis, Development and Implementation

    Alexandra Kenyon, Isobel Doole, Robin Lowe

    Från799 kr
  • Marketing: An Introduction, European Edition
    Marketing: An Introduction, European Edition

    Michael Harker, Ross Brennan

    Från895 kr
  • Marketing Communications
    Marketing Communications

    John Egan

    Från695 kr
  • Data-Driven Marketing Strategy
    Data-Driven Marketing Strategy

    Kamila Miller

    Från535 kr
  • Marknadsföring : modeller och principer
    Marknadsföring : modeller och principer

    Per Wildenstam, Henrik Uggla

    Från623 kr
  • Influencer marketing i praktiken
    Influencer marketing i praktiken

    Johannes Gustavsson

    Från439 kr
  • Försäljning - Metoder, modeller och säljteknik
    Försäljning - Metoder, modeller och säljteknik

    Roberto Picornell, Anders Torelm

    Från623 kr
  • Content marketing
    Content marketing

    Hanna-Karin Grensman

    Från503 kr
  • E-handel i praktiken - från strategi till affärsnytta
    E-handel i praktiken - från strategi till affärsnytta

    Hanna-Karin Grensman

    Från519 kr